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    Bazooka for Manufacturing & Industrial events

    AI Generates You MoreManufacturing Event RegistrationsWith Your Dream Attendees

    Bazooka finds the plant managers, engineers and buyers your trade fair, booth or open house needs, researches each one and invites them personally. The AI Registration Specialist handles every reply until they're registered.

    Trusted by organizations worldwide

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    Bazooka
    Plant and operations leaders
    Manufacturing engineers
    Purchasing and supply chain
    Dealers and distributors

    Your events

    Registered by Bazooka

    944 registered

    Nov

    14

    Dinner

    CMO Roundtable Dinner

    Amsterdam · 7:00 pm

    19

    Attendees registered

    19 of 24 seats5 left

    Nov

    21

    Summit

    AI in Operations Summit

    London · 9:00 am

    186

    Attendees registered

    186 of 250 seats64 left

    Nov

    10

    Webinar

    Scaling Event-Led Growth

    Online · 4:00 pm

    642

    Attendees registered

    642 of 1,000 spots358 left

    Dec

    3

    Trade show

    Booth Meetups, Hall C

    Las Vegas · Booth 2214

    97

    Attendees registered

    97 of 150 meetups53 left

    Live registrations

    Today

    Chloe Martin2s agoField Marketing Lead, AureliaRegistered by BazookaAI Ops Summit
    Lucas Meyer7s agoOperations Director, Halden GroupRegistered by BazookaCMO Dinner
    Aisha Bello13s agoHead of Events, Solace EnergyRegistered by BazookaEvent-Led Growth
    James Okafor21s agoFounder and CEO, Atlas FreightRegistered by BazookaBooth 2214

    Registered via

    566
    236
    142
    Why Bazooka for Manufacturing & Industrial events

    The halls are huge. The right buyers are scarce.

    Manufacturers still put close to half their marketing budget into trade fairs, yet US exhibition attendance has not returned to 2019. The people who sign for a machine are on the shop floor, not reading show newsletters, and a booth or open house without them is an expensive afternoon.

    LinkedInFacebookRedditInstagram

    Where your dream attendees are

    LinkedIn, Facebook, Reddit, Instagram. One campaign runs all 9 channels, email included.

    45%

    of German exhibitors' marketing budget goes to trade fairs

    AUMA, Exhibitor Outlook 2025/2026, 2025

    10.2%

    US B2B exhibition attendance in 2024 was this far below 2019

    CEIR Index, via IAEE, 2025

    1,737

    exhibitors at IMTS 2024, chasing 74,307 professional attendees

    AMT final figures, via Cutting Tool Engineering, 2024

    Your dream attendees

    Plant and operations leaders

    Plant managers and VPs of operations who come to see the machine run before they commit capital.

    Manufacturing engineers

    Process, automation and quality engineers who come to compare cells, cobots and controls side by side.

    Purchasing and supply chain

    Buyers and sourcing managers who come for new suppliers, lead times and pricing face to face.

    Dealers and distributors

    Branch owners and sales teams who come for new lines, better margins and the training they sell with.

    The Manufacturing & Industrial events we fill

    Every format on your calendar, full of the right people.

    From the flagship to the dinner table: one system finds, invites and registers the attendees for each of them.

    01

    International trade fair

    25,000 to 130,000 visitors

    Hannover Messe, IMTS, FABTECH, PACK EXPO and Automate. Organizers need qualified buyers in the halls, and every exhibitor needs the right ones at their booth.

    02

    Regional industrial expo

    500 to 8,000 attendees

    State and regional shows, tabletop expos and supplier fairs. Close to home, so filling it means reaching every plant within a 3 hour drive.

    03

    Plant tour and open house

    20 to 300 guests

    Demo days, new line launches and tech centers opening their doors. Every guest is a named buyer who has to give up half a day.

    04

    Dealer, distributor and supplier days

    50 to 1,500 attendees

    Dealer meetings, distributor training and supplier days. The partners have to show up, and they have to bring their own customers.

    What changes

    The old way, and the Bazooka way.

    What stands between Manufacturing & Industrial events and a full room today, and what runs instead.

    Today

    Booth traffic is a coin toss

    You pay for the space, the build and the flights, then hope the right plant managers walk past. Much of the aisle traffic is students, competitors and vendors.

    Open houses with empty chairs

    A plant tour or demo day needs 30 named buyers within a 2 hour drive. A postcard and an email blast bring 8.

    Dealers don't fill their own seats

    Dealer and distributor events depend on every branch inviting its customers, and most never do. The room fills up with your own staff.

    With Bazooka

    Book the booth before the show

    3 weeks out, invite the plants you want to meet to a specific demo slot at your booth. Walk-ins become appointments.

    The radius open house

    Collect every plant within a 2 hour drive that runs the equipment you replace and invite them to a live demo day with lunch.

    Fill the dealer's seats

    Run one campaign per dealer or distributor branch that invites the customers in its territory. Partners get a full room without doing the inviting.

    How it works for Manufacturing & Industrial events

    From a list of strangers to registered attendees.

    Four steps. One AI system runs every one of them, on all 9 channels.

    01Lead collection

    It finds your dream attendees.

    It builds lists of the plants and people your event is for, by industry, plant size, title and region, plus everyone engaging with the shows and brands in your space.

    Every channelScored for fitNo duplicates
    Attendee collection · Manufacturing & Industrial Collecting
    Email

    Last show's badge scans (CSV)

    LinkedIn

    Sales Navigator: plant managers within 200 miles

    Reddit

    Followers of IMTS, FABTECH and competing exhibitors

    Reddit

    r/Machinists and r/PLC

    Dream attendees found · duplicates removed Live
    02AI research

    It researches every single attendee.

    It reads the profile, the company site, job posts and news. It works out which demo, machine or session gives this person a reason to walk in.

    Profile and postsCompany siteAttendance signals

    Tom Becker

    Plant Manager · Ridgeway Precision Parts

    94

    What it read

    ProfileRecent postsCompany siteNews and hiring

    Attendance signals found

    Hiring CNC machinists or automation engineersOpening line
    New plant, expansion or reshoring news
    Posted from last year's show
    Runs equipment you replace or upgrade
    03Outbound

    It starts the conversation everywhere.

    A personal invite written from the research, sent from ready-made profiles on the channel each person uses. One machine, one reason, no brochure.

    Human pacePersonal invites9 channels
    Campaign · event invites Running
    1. Profile viewDay 1

      Visits Tom's profile first, like a person would

    2. Warm-upDay 2

      Likes a recent post so the name is familiar

    3. Personal inviteDay 3

      Written from the research, about why this event fits them

    4. Second channelDay 6

      Follows up on Facebook if there is no reply

    5. EmailDay 8

      A short personal email with the agenda and the link

    Tom BeckerPersonal invite

    Hi Tom, saw Ridgeway is hiring 4 CNC machinists for the new 5-axis cell. On Sep 22 we run that same setup live with lights-out pallet loading, 40 minutes from your plant. Want me to save you a spot on the 10am demo?

    04AI Registration Specialist

    It handles every reply until the attendee is registered.

    The AI Registration Specialist answers in seconds: agenda, parking, which machines run live, who can come along and the note for the boss who signs off on the day. Then it gets them registered.

    Replies in secondsAnswers every questionRegisters them for you

    Tom Becker

    LinkedIn conversation

    AI replying

    Can I bring my lead programmer? And is it a sales pitch?

    Bring them. It's a live cutting demo, on your own part if you send a drawing, plus lunch. No pitch on the floor.

    OK, sign us both up for 10am.

    You're both registered for Sep 22 at 10am. Tickets, the address and calendar invites are in your inbox.

    Attendee registered · Northfield Automation Expo 2026

    Sep 22 · Cleveland · Registered by Bazooka

    The channel mix

    All 9 channels. Weighted for Manufacturing & Industrial events.

    Every plan includes every channel, cold email included. The system leans in where your dream attendees actually answer, and keeps the rest running in the background.

    LinkedInLinkedIn
    Primary

    Plant managers, engineers and buyers list their plant, title and equipment here, and exhibitors post their booth numbers. The cleanest way to reach a named plant.

    FacebookFacebook
    Strong

    Groups for CNC machinists, welders, fabricators and small manufacturers, where shop owners trade advice and say which shows they'll attend.

    RedditReddit
    Strong

    r/Machinists, r/manufacturing, r/PLC, r/robotics and r/Welding, where engineers ask which show is worth the trip.

    InstagramInstagram
    Useful

    Machine shops, fabricators and welders show off their work here. Useful for job shop owners and the FABTECH crowd.

    XX
    Useful

    Industry 4.0, automation and robotics voices post from the show floor. An extra touch for engineers and analysts.

    TikTokTikTok
    Useful

    Machinists and welders post shop floor videos to big followings. Useful for student days, skilled trades and open houses.

    ThreadsThreads
    Useful

    A smaller industrial feed. An extra touch for shop owners already active on Instagram.

    DiscordDiscord
    Useful

    Automation, PLC, CAD and 3D printing servers where young engineers and makers gather.

    EmailEmail
    Strong

    Plant managers and buyers check their work inbox between floor walks, and a short note naming their plant, their equipment and the one demo worth seeing reads like a supplier who did the homework.

    Content

    AI-fueled content for Manufacturing & Industrial events.

    Engineers trust what they see run. Bazooka turns your machines, demos and speakers into posts in your voice that build hype for the show, and everyone who engages becomes an attendee the same system can invite.

    1. 1

      Finds what's working

      Tracks the creators and event posts in your niche that pull people in, every day.

    2. 2

      Writes it in your voice

      Remixes the winners into speaker announcements, agenda reveals and countdowns.

    3. 3

      Designs the image

      Generates an on-brand visual for every post, from speaker cards to recap carousels.

    4. 4

      Publishes everywhere

      Schedules the whole run-up to your event across your channels.

    5. 5

      Turns engagers into attendees

      Everyone who likes or comments gets collected and invited to register.

    Bazooka

    @mybazooka · 2h

    Lights-out machining, live on the floor, every hour on the hour.

    Lights-out.
    Live, every hour.

    486 reactions · 48 comments

    Bazooka

    @mybazooka · 2h

    Bring your part. We'll cut it at the booth.

    Bring your part.
    We'll cut it.

    1,204 upvotes · 96 comments

    Bazooka

    @mybazooka · 2h

    Reshoring a line? 3 plant managers tell you what it really took.

    Reshoring a line?
    Hear it from 3 plants.

    2,381 reactions · 164 comments

    164 engagers collected

    Added to your event campaign

    From viral to yours

    It studies what goes viral,
    then makes it yours.

    Chloe Martin

    Creator you track

    2.1M views

    Your best salesperson is a machine running in front of a customer.

    AI remix

    Bazooka

    Your version · scheduled

    Our best pitch is a spindle cutting a customer's own part. At Northfield Automation Expo we run 6 cells live, and you can bring your drawing.

    Your tone of voiceEvent angleImage generated

    Event content calendar

    The run-up fills itself.

    11 posts · 9 days to go

    Mon

    Tue

    Wed

    Thu

    Fri

    Sat

    Sun

    PublishedScheduledDrafting

    Next up · Thu 09:15

    Booth map: the 4 demos worth a detour.

    From attention to attendee

    Every comment,
    turned into a conversation.

    People who comment on your event posts are already interested. Bazooka collects them, writes to each one about what they said, and the AI Registration Specialist takes it from there until they are registered.

    Bazooka

    Reshoring a line? 3 plant managers tell you what it really took.

    Elena Ruiz

    "Can I bring my own part?"

    Collected

    James Okafor

    "Is the floor open to students?"

    Invite sent

    Priya Shah

    "Our whole maintenance team should see this."

    Replied

    David Park

    "What time is the cobot demo?"

    Registered

    Hear what they have to say about Bazooka.

    Event teams hand their attendee outreach to Bazooka.Here is how The Nordic Group
    fills its rooms.

    Questions

    What Manufacturing & Industrial event organizers ask us.

    Both. Organizers fill the halls and the conference program. Exhibitors invite the plants they want to meet to a booth demo, a hospitality suite or a dinner during the show.

    See it register attendees for your Manufacturing & Industrial events.

    A 20 minute demo. We build your entire AI campaign live across all 9 channels, with your event, your dream attendees and your copy.