AI Books You MoreQualified Sales CallsFor Service Firms.
Referrals built your firm, but they don't arrive on a schedule. Bazooka finds the owners, CFOs and IT leaders who need you, starts a real conversation on the channels they use and books the call onto your calendar.
Trusted by 130+ B2B companies
LinkUnity
ProfilePartner
FutCrunch
StoreScale AI
Sparq Labs
Sellective
MedLaunch
Profilzo
Proflayer
Kushanda
Ophanim AI
ConsulSales
Ikigai Media
Automatic Funnel ClientsYour buyers
Where they answer
Strongest for Professional Services: LinkedIn. One campaign runs them all.
On your calendar
BookedAudit readiness and advisory call
Thu, 11:00 AM · 30 min
Tom Becker
CFO · Northgate Software
Booked by Bazooka AI, from the first message to the invite.
Referrals don't fill a calendar.
Most firms grow on referrals and reputation, then stall when the referrals slow down. Partners are busy billing, so nobody owns new business. And buyers now check you out online and rule firms out before the first call.
Growth waits on referrals
Referrals come when they come. You can't plan hiring or capacity around a pipeline you don't control.
Partners sell between billable hours
Business development happens on Friday afternoons, if at all. Your best rainmakers are also your busiest people.
Cold outreach feels off-brand
Generic cold emails make a trusted firm look like a call center. Buyers of advice expect a peer, not a pitch.
By the numbers
71%
of MSPs say winning new clients is their biggest challenge
Source: Kaseya, 2026 State of the MSP Report51.9%
of buyers have ruled out a referred firm before ever talking to it
Source: Hinge Research Institute, Referral Marketing Study66.4%
billable utilization in 2025, the lowest SPI has ever recorded
Source: SPI Research, 2026 PS Maturity Benchmark (via Certinia)The people who sign the deal.
The system builds its lead lists around the people with the budget and the problem, then researches each one before the first message.
CFOs and finance leads
Mid-market finance leaders who buy audit, tax, advisory and fractional CFO work.
Founders and owners
Owner-led companies where 1 person picks the accountant, the lawyer and the IT partner.
IT and operations leaders
Heads of IT and COOs weighing a managed services provider, or a switch.
General counsel
In-house legal leads who bring in outside counsel for specialist work.
All 8 channels, ranked for you.
Every plan includes every channel. This is where the system leans in for your industry, and why.
From cold list to booked call.
The four steps the system runs for Professional Services, every day, on every channel.
It finds the right people.
It builds lists from the places your buyers already say who they are: title, industry, company size and the groups where owners ask for advice.
It reads every prospect.
The AI reads each profile, recent posts and the company website. It looks for the moment a company outgrows its current firm.
CFOs and finance leads
Buying signals found
New funding round or acquisition
Hiring a controller or a first IT person
Expanding into a new state or country
Posting about an audit, a breach or a compliance deadline
It opens a real conversation.
A profile view first, then a short, peer-level message. No pitch deck, no attachment, just a relevant question from someone who did the homework.
It books the call.
The AI closer replies fast, explains scope and fees in plain words, handles the usual objections and books the call with the right partner.
Audit is on the list. We already have an accountant though.
Makes sense. Most clients come to us when the board wants more than their current firm can deliver. Worth 20 minutes to see if that's you?
Sure. Thursday morning works.
Done, Thursday at 11 is booked with our audit partner. The invite is in your inbox.
What booked calls are worth to Professional Services.
36
booked calls a month
low end of AI Accelerator
20%
close rate on those calls
a conservative rate
7
new clients a month
36 x 20%
$20,000
typical client value a year
per new client
Client value won each month, in this example
$140,000
AI Accelerator is $1,897 a month, with 24 senders and 24 ready-made profiles included.
An example, not a promise. Based on IT and managed services, where the most common annual spend per client is $10,000 to $24,999 (Kaseya, 2026 State of the MSP Report). Your numbers depend on your offer, your market and your close rate.
Built for how Professional Services actually sells.
The growth trigger play
Reach companies the week they raise, acquire or expand. That's when they outgrow their current accountant, lawyer or IT provider.
The second opinion play
Offer a free review of their books, contracts or IT setup. It earns the reply, and the AI books the call to walk through it.
The partner-led play
Run campaigns from your partners' own profiles, in their voice. Buyers of advice reply to peers, and the call lands on the partner's calendar.
What Professional Services ask us.
Yes, when it sounds like a partner and not a call center. Bazooka researches every prospect and writes a short, relevant message, so it reads like an introduction you made yourself. Your referrals keep coming, and you add a pipeline you control.
One AI system. Every B2B industry.
The same system, tailored to how each industry buys.