How to get clients on Threads: a 14-day plan for agencies, coaches and consultants

Every person you message will tap your name before they decide to answer. In Message Requests, your profile is your credibility. Fix it first.

• A real photo of your face, not a logo.
• A bio that says who you help and with what, in one line. "I help agencies book calls without cold email" beats "Founder | Dreamer | Builder".
• A link to something useful: your site or a booking page.
• 3 posts about the problems your buyers have. Short, opinionated, specific.

Then spend 20 minutes replying to posts in your niche. Replies are the strongest signal on Threads, and a history of real replies makes your account look like a person, because it is.

There's no job-title filter on Threads (here's how to build a list anyway), so you find buyers by what they do in public. 3 sources work:

1. 1Repliers. Find posts about the problem you solve. Everyone who replied, especially with their own struggle, raised their hand.
2. 2Followers of niche accounts. Pick creators and brands your buyers follow. A 30,000-follower account that only posts about running an agency beats a 2 million generalist.
3. 3Your own followers. They already chose to see your posts.

Collect 100 people. Next to each name, write one line: why they're on the list. "Replied that referrals dried up" is gold. If you can't write the line, drop the name.

A DM from a stranger lands in Message Requests. A DM from a name they saw in their notifications yesterday gets opened. So each day:

• Pick 15 to 20 people from your list.
• Like 1 to 3 of their recent posts.
• Leave one short, real reply on a post you have a thought about. No pitch, no link.
• Message the people you engaged with the day before.

That rhythm means every DM goes to someone who saw your name 24 hours earlier. It's also a natural pace, which matters because Meta caps message requests and doesn't publish the number.

Under 40 words (more openers here). A hook from them, one line of relevance, one easy question. No link, because links and media don't work in message requests anyway.

If they follow you back after your warm-up, even better. Messages to followers skip Message Requests entirely and land in the main inbox, links and all.

Answer within the hour. People check Threads for minutes at a time, and a reply that waits until tomorrow usually goes cold.

Stay on their topic for one more message. Ask a follow-up question or share one useful thought. Then offer a small, specific next step.

For people who go quiet, send 1 or 2 light follow-ups a few days apart, each with a new angle. Stop the moment they reply, and stop for good if they say no.

• 100 people collected, each with a reason.
• 80 to 100 warmed up with likes and a reply.
• 70 to 90 DMs sent, about 8 to 12 a day.
• A reply rate you can compare per source: repliers, followers of niche accounts, your own followers.
• A handful of calls booked, and a clear idea which source produced them.

On day 14, look at replies and calls by source. Keep the source that booked, find 3 more like it, and drop the one that didn't. Then do it again with a fresh list, because replies from 2 weeks ago go stale fast.

Don't judge the plan on day 5. Threads replies come in bursts, when people open the app, and the first few days are mostly warm-up anyway. Expect more of your replies in the second week, once your name has shown up in enough notifications to feel familiar.

• Messaging from an empty profile. They check, they leave.
• Skipping the warm-up and sending 50 cold requests in an hour.
• Pasting the same opener to everyone. Threads users are in each other's replies and compare notes.
• Pitching or asking for a call in the first message.
• Collecting from viral posts about everything instead of niche posts about your problem.